Artist : Max Schroder
studio: 10a
website: www.newfactoryfriend.com
email: info at newfactoryfriend dot com

Max Schroder is the founder, designer (and photographer, but not the model) behind New Factory, Friend. She launched the SF company in 2009 with the vision of creating women's dress shirts and wrap shirts of all styles, setting it apart as a domestically manufactured brand that integrates contemporary style with socially responsible practices, like using organic cotton and hemp in our shirt styles. Where does the name New Factory, Friend come from? The name is an homage to the Japanese designers Rei Kawakubo, Issey Miyake, and Yohji Yamamoto who continually inspire and broaden the limits of what we think is possible in how we view the world. The ,Friend at the end is about bringing nice to forefront of the company.

Max uses Workspace as a place to drape new styles, work out pattern issues, and sew prototypes. All production sewing is done in San Francisco and Oakland.